Gole: today’s travellers are seeking more than just a place to stay – they want meaningful, enriching experiences
Global Hotel Alliance Study: Loyalty Programs Gain Traction Among Travellers
According to Global Hotel Alliance (GHA) research, 87% of 9,000 Discovery members prefer hotels with global loyalty programmes over those without, with the preference highest in India (93%) and Japan/Singapore (91%). Generosity is the most valued feature (48%), indicating travellers seek meaningful experiences.
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