CEO shares multifaceted approach to overtourism challenges, with sustainable travel practices as a key strategy
Focusing on high-quality tourism could disperse tourists from hotspots for a more sustainable tourism framework
E-commerce marketing and social media can be innovative ways to drive tourism in atypical destinations
DAVOS, Switzerland, Jan. 22, 2024 /CNW/ — Trip.com Group, a leading global travel service provider, has set its sights on tackling key challenges surrounding the tourism industry. This is evidenced by CEO Ms Jane Sun’s participation in the panel discussion “Sorry, We’re Full: Tackling Overtourism” at the prestigious World Economic Forum in Davos, Switzerland. The forum invited influential dignitaries, from political elites to business leaders, to tackle the challenges facing our world, in the hope of finding common ground and united solutions, aligning with this year’s theme of “Rebuilding Trust”.
Davos comes as the world looks forward to forging a new normal for…