The World Tourism Organization (UNWTO) entered a new era on Wednesday (January 24) with a new name and brand: UN Tourism.
With this new brand, the organisation reaffirms its status as the United Nations specialised agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage, it said.
To achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the organisation’s renewed vision for tourism into a new visual identity and brand narrative.
Apart from renaming the organisation, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organisation, the notion of connecting humans around the world, and the concept of…