UNWTO rebrands to UN Tourism: New vision for global travel – Travel And Tour World

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UNWTO rebranded as UN Tourism, unveiling a new identity, vision, and mission for sustainable global tourism and economic development.

Today marks the beginning of a transformative chapter for the global tourism leader under the United Nations, as it unveils its rebranding to UN Tourism. This rebranding reinforces its commitment as the United Nations’ dedicated agency for tourism, emphasizing its role in driving societal and economic advancements with a focus on ensuring the harmonious balance of “people and planet.”

To realize this vision, UN Tourism collaborated with Interbrand, a renowned international branding company. Interbrand effectively infused the Organization’s refreshed perspective on tourism into a new visual identity and narrative.

This transformation included a change in the Organization’s name, evolving from UNWTO to UN Tourism. Concurrently, a…