President of Uzbekiestan has revealed a global campaign to boost Uzbekistan’s tourism sector, instructing to hold a contest to create content about the “national tourism brand” and launch this promotion on international platforms by October 1. To support this initiative, $5 mn has been allocated for the year.
The plan includes organizing info-tours for at least 50 foreign bloggers, each with an audience exceeding 10 mn. These bloggers will help increase Uzbekistan’s visibility among global audiences.
The promotion strategy also focuses on culinary tourism. International gastronomic festivals will be held in Tashkent this year and in Khiva next year, showcasing Uzbekistan’s cuisine with over 300 types of dishes.
To facilitate tourist visits, official ministries and agencies have been directed to improve the electronic visa system and launch a mobile application, streamlining the…
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