THE NEWS: Virgin Atlantic CEO Corneel Koster told the Skift Global Forum in New York City (September 22–24, 2026) that human connection is the airline’s durable advantage as technology reshapes how travelers choose airlines.
DETAILS:
- Virgin Atlantic has spent four decades trading scale for personality.
- Koster’s remarks were made during his session at the Skift Global Forum, a three‑day industry event in New York City.
- He said, “Customers don’t just compare airlines with airlines, they compare their experience…”.
- The discussion focused on people and experience as the differentiators for the carrier.
WHY IT MATTERS: Emphasising human connection positions Virgin Atlantic to stand out in a market where technology‑driven choice is increasing.
FAQ
- What did Virgin Atlantic’s CEO say is the airline’s durable advantage?
- Corneel Koster said at the Skift Global Forum that human connection is Virgin Atlantic’s durable advantage as technology reshapes traveler choice, emphasizing that the airline’s focus on people and experience sets it apart.
- When and where did Corneel Koster speak at the Skift Global Forum?
- Koster spoke at the Skift Global Forum in New York City on September 22–24, 2026, delivering his perspective on Virgin Atlantic’s strategy during the three‑day event.
- How long has Virgin Atlantic focused on personality over scale?
- The carrier has spent four decades prioritising personality rather than scale, a strategic choice highlighted by its CEO in the forum discussion.
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