After almost 30 years, Elman Wall – one of the most recognised brands servicing the travel industry – is set to disappear, albeit only in name, and is poised to court the agency sector.
Wall: ‘We were pioneers for travel’s united front during Covid’
The accountancy and business advice firm founded by Jonathan Wall is now known as Xeinadin, with Wall becoming Xeinadin’s head of travel. He stressed nothing would change for his clients, while the new set-up would allow it to build on its expertise and gain national strength.
“A couple of years ago, we put Elman Wall together with a hundred other firms and got private equity investment,” he tells TTG. “We were not bought by Xeinadin – we created Xeinadin.”
Elman Wall formally becomes Xeinadin on Monday (3 June), part of the group now comprising some 130 firms – sufficient to make it a top 20 firm of accountants and business advisors.
