There is concern over declining tourism and under-utilisation of attraction sites in the Western region.
Kenya Wildlife Service (KWS) has reported a low turnout of visitors to its facilities in the Western tourism Circuit, despite the huge potential.
This has forced stakeholders in the sector to plan for a regional tourism expo in Kitale in August, through which they hope to jump-start the sector.
KWS Western Regional Director Bakari Chongwa said the region’s potential is still untapped.
Speaking to Nation.africa, Mr Chongwa observed the need for stakeholders to focus on innovative strategies to market the region.
He said Western region counties are home to fascinating tourist sites that if well packaged, can be a game changer in the tourism sector.
“We have very great attractions including the unique white elephants in Mt Elgon National Park, the rare Sitatunga antelopes at Saiwa Swamp National Park and Kakamega Forest’s unique birds,” noted Mr Chongwa.
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