Wisconsin’s tourism industry had a record-breaking $25 billion in economic impact in 2023, according to a new report from the state Department of Tourism.
It’s the second year in a row Wisconsin broke that record. In 2022, Wisconsin’s tourism industry had an economic impact of $23.7 billion, breaking the prior milestone of $22.2 billion in 2019.
The report found Wisconsin also hit a high in the number of overnight visitors, with nearly 46 million people staying overnight across the state last year.
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