WiT urges travel industry to diversify organic traffic flow in light of Google SEO leaks

In March, Google introduced a new update that significantly impacted the organic traffic of travel bloggers and media, resulting in reductions of up to 75% according to Stay22, a travel tech company. Stay22 utilizes artificial intelligence and machine learning technology to affiliate travel content creators to marketing programs of travel sellers. Furthermore, the effect of Google’s update was felt across the entire travel industry, with hotel operators and smaller OTAs also experiencing massive traffic decreases. Google has not publicly disclosed the details related to this update and its impacts.

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