Last month I was asked about our Yakima Valley Travel Guide, the official visitors guide for our region. The person wondered if print guides were still needed in an era of mobile apps and digital platforms.
I admitted technology was a useful tool, but pointed out that printed guides were valuable for attracting people, enriching their experience and providing reliable information.
While digital tools can provide broad info, travel guides created by a trusted community entity like Yakima Valley Tourism are crafted by people with extensive local knowledge. We’re able to showcase the hidden gems alongside…
