Younger travelers lead China’s tourism surge as the country’s outbound travel rebounds nearly to pre-pandemic levels and reshapes the global tourism landscape. Millennials and Gen Z are now the key drivers of China’s travel demand, redefining how, why, and where people travel, with an emphasis on technology, spontaneity, and meaningful experiences.
China’s Outbound Market Approaches Pre-Pandemic Heights
After a sharp pandemic-driven decline, China’s outbound tourism market is making a dramatic comeback. In 2023, Chinese travelers made approximately 87 million international trips. That figure surged to around 130 million in 2024 and is expected to climb further to 155 million in 2025. If the current pace continues, the total…
