Abercrombie & Kent Acquires Borealis DMC to Expand European Arctic Presence
Luxury travel company Abercrombie & Kent (A&K) has announced its acquisition of Copenhagen-based Borealis DMC. This strategic move aims to significantly enhance A&K’s footprint and offerings within the European Arctic region.
Borealis DMC, founded in 2004, specializes in tailor-made luxury travel experiences throughout the Arctic, including destinations such as Greenland, Iceland, Norway, Sweden, and Finland. The company is known for its curated journeys focusing on the unique natural wonders and cultural experiences of these areas.
The acquisition is expected to allow Abercrombie & Kent to leverage Borealis DMC’s established expertise and local network to develop and deliver more extensive and sophisticated Arctic itineraries for its clientele. This expansion aligns with A&K’s ongoing strategy to deepen its reach in niche and high-demand luxury travel markets.
Geoffrey Kent, Co-Chairman of Abercrombie & Kent, expressed enthusiasm for the integration, highlighting the shared commitment to exceptional service and authentic experiences that both companies uphold. The partnership will enable A&K to offer a broader range of Arctic adventures, from wildlife viewing and Northern Lights expeditions to cultural immersions and specialized activities.
Borealis DMC’s existing team will continue to operate and manage the company, ensuring a seamless transition and the sustained delivery of their high-quality services. The integration is anticipated to provide A&K travelers with enhanced access to unique Arctic destinations and personalized itineraries, further solidifying A&K’s position as a leader in luxury adventure travel.
Key Points
* Borealis DMC was founded in 2004.
* Borealis DMC specializes in luxury travel in Greenland, Iceland, Norway, Sweden, and Finland.
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