As it enjoys an upward trend in incoming international tourism, Brazil will host large sectorial events in 2025 and 2026. This year, São Paulo will host the 9th edition of the National Tourism Expo and the 2nd Tourism Fair, events that are among the most important in Brazil’s annual calendar for the sector. The activities will occur simultaneously on August 21 and 23, in the Anhembi District (Distrito Anhembi).
Brazil’s Ministry of Tourism (Ministério do Turismo/MTur), which is organizing the event, and the local Mayor’s Office have already begun preparations. The meetings will bring together representatives from the domestic tourism industry at the national, state, and municipal levels to strengthen efforts to promote and…