Brazil: tourism grew 37% in 2023 in gross value of reservations

The Brazilian tourism sector is expected to grow by 37% in 2023 in terms of gross booking value, equivalent to 218 billion Brazilian reals (36.1 billion euros) in revenue within the expansion volume, according to a report by Phocuswright, a research firm specializing in the tourism industry.

This document highlights Brazil’s role within the Latin American travel market, showing that tourism is on the rise and under the leadership of the Brazilian country. Across the region, the sector grew for the third consecutive year in 2023, with a 29% increase in the gross value of reservations, which in value represents 70.1 billion dollars (67.411 billion euros).

Among the reasons for the growth, according to analysts, is the country’s greater…