EXCLUSIVE: From Kolkata to Rio, tourism thriving on Intangible Heritage

Durga Puja in Kolkata achieved global recognition when UNESCO inscribed it on the Representative List of the Intangible Cultural Heritage of Humanity in 2021. This acknowledgment not only safeguarded a rich tradition but also amplified its global appeal, drawing more international tourists. Similarly, across the globe in Rio de Janeiro, Brazil’s world-renowned Carnival mirrors this celebration of human artistry. In 2024, Rio Carnival saw a staggering 156% increase in tourist spending compared to pre-Carnival times, reflecting both the resurgence of international travel and the festival’s growing global allure. This Guest Article by Ministry of Tourism’s senior official Arun Srivastava shows how both festivals stand as testament…