Paris hosted 26 million international visitors in 2023. Brazil, meanwhile, has never reached the mark of seven million foreign tourists in a year.
The competition to attract international tourists is fierce. The idea that Brazil’s lush landscapes, vibrant culture, and friendly hospitality are enough to attract potential travelers is a fallacy.
The country currently attracts less than 0.5% of the world’s international trips, a stark contrast to Mexico (3.2%), Thailand (2.2%), and India (1.1%). Its smaller neighbour Argentina welcomes more international travelers than Brazil annually.
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