Rio de Janeiro City Hall anticipates that New Year’s Eve 2025 will inject R$3.2 billion into the city’s economy, with an estimated 5 million people attending events across the capital. Copacabana alone is expected to host 2.5 million locals and tourists ringing in the new year.
These projections are part of the second edition of Réveillon em Dados (New Year’s Eve in Data), a study conducted by the Municipal Secretariat for Urban and Economic Development (SMDUE), the João Goulart Foundation Institute (FJG), and the Tourism Company of the Municipality of Rio de Janeiro (Riotur).
According to Thiago Dias, acting municipal secretary for Urban and Economic Development, New Year’s Eve is critical for boosting the city’s…
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