Víctor Pacheco, Founder and CEO of Arajet Airlines, and Hall of Famer David Ortiz
THE NEWS: Arajet announced on April 22, 2026 a strategic partnership with former Major League Baseball Hall of Famer David Ortiz to feature the Ron Ozama brand on all of its flights, adding the product to its onboard Dominican offerings.
DETAILS:
WHY IT MATTERS: The deal pairs a high‑profile Dominican sports icon with a well‑known local brand, giving Arajet a unique cultural selling point that could boost passenger satisfaction and differentiate the carrier in a competitive Caribbean market.
FAQ
What partnership did Arajet announce on April 22, 2026?
Arajet announced a strategic partnership with former MLB Hall of Famer David Ortiz to feature the Ron Ozama brand across all its flights, expanding the airline’s Dominican product offerings onboard.
Who is the former baseball player involved in Arajet’s new partnership?
The former player is David Ortiz, a Hall of Famer best known for his career with the Boston Red Sox, who partnered with Arajet to bring the Ron Ozama brand to the carrier’s in‑flight service.
What product will Arajet passengers be able to enjoy from this partnership?
Passengers will be able to enjoy Ron Ozama, a celebrated Dominican product, as part of Arajet’s onboard Dominican offerings, according to the Business Wire announcement.
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