Hotels automate rate and demand reporting with new tools

THE NEWS: Lighthouse is rolling out its new AI teammate, Ernest, to customers through an early‑access program, but the tool is not yet generally available.

DETAILS:

Ernest works on top of the Lighthouse platform, allowing users to ask plain‑language questions, receive answers traced to underlying data, and automate reports that were previously built by hand.

It does not replace revenue managers; it handles scanning, data gathering and report assembly while pricing and commercial decisions remain with the hotel’s team.

Ernest pulls rates, demand and calendar data from Lighthouse Pricing and pickup, benchmarking and portfolio data from Lighthouse Performance, and requires Lighthouse Performance to function.

Customer data stays scoped to each environment, is never shared with other clients or used to train shared AI models, and the service runs on ISO 27001‑certified infrastructure.

The more of the Lighthouse suite a hotel uses, the more data Ernest can incorporate into a single, automated report.

WHY IT MATTERS: By automating routine data collection and report generation while keeping commercial decisions in-house, Ernest can free revenue managers to focus on strategic pricing, improve operational efficiency, and reassure hotels that their sensitive commercial data remains secure.

FAQ

What is Ernest and which part of the Lighthouse platform does it operate on?
Ernest is Lighthouse’s AI teammate for hotel commercial teams that runs on top of the Lighthouse platform, enabling plain‑language queries, data‑tracked answers, and automated report building using the platform’s existing data sources.

Does Ernest replace the role of hotel revenue managers?
No. Ernest automates data gathering and report assembly, but pricing decisions, event planning and commercial judgment stay with the hotel’s revenue managers and commercial team.

How is customer data protected when using Ernest?
Customer data remains scoped to each user’s environment, is never shared with other customers, and is not used to train shared AI models; Ernest runs on Lighthouse’s ISO 27001‑certified infrastructure for added security.

How can Lighthouse customers access Ernest?
Ernest is being rolled out to Lighthouse customers via an early‑access program and is not yet generally available to the broader market.

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Tags: lighthouse