THE NEWS:
Bhutanese tourism executive Lizam Dorji has been named the PATA Face of the Future 2026, the Pacific Asia Travel Association’s top award for emerging tourism leaders, as the PATA Travel Mart 2026 kicks off in Kuching, Sarawak, Malaysia.
DETAILS:
Lizam Dorji serves as chief executive officer of MICE Bhutan, a subsidiary of Druk Asia.
She was selected as the Grand Winner of the Pacific Asia Travel Association’s prestigious award for emerging tourism leaders.
PATA announced the award during the opening of its Travel Mart 2026 event in Kuching, Sarawak.
PATA said the recognition reflects her leadership in the tourism sector.
WHY IT MATTERS:
The award spotlights a new generation of Asia‑Pacific tourism leadership and puts Bhutan’s growing tourism initiatives under a global spotlight, signalling opportunities for partners and investors seeking emerging markets in the region.
FAQ
Who was named the PATA Face of the Future 2026?
Lizam Dorji, a Bhutanese tourism executive and CEO of MICE Bhutan, was announced as the PATA Face of the Future 2026, the Pacific Asia Travel Association’s award for emerging tourism leaders.
What organization does Lizam Dorji lead?
Lizam Dorji is the chief executive officer of MICE Bhutan, which is a subsidiary of Druk Asia, a Bhutanese tourism company.
Where was the PATA Face of the Future 2026 award presented?
The award was presented at the opening of PATA Travel Mart 2026 in Kuching, Sarawak, Malaysia.
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