Perhaps against logic, 2008 for the business travel industry
began with high hopes. Travel budgets were flowing again, suppliers—particularly
hotels—were driving high prices. Airlines were still working hard to figure out
finances, however, with high fuel costs.
That said, business travel revenues seemed promising. Airlines
made pricing maneuvers like unbundling services and requiring minimum stays to
maximize revenues. Unbundling strategies have proven a durable vexation for
travel managers, but a veritable goldmine for airlines that continues to fuel sophisticated
merchandizing strategies we talk about today.
2008 would see Northwest and Delta initiate a merger—to the
chagrin of many travel managers who worried about fewer…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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