Nayek noted that young travellers are increasingly driving the surge in demand for spiritual tourism across India
THE NEWS:
Younger travellers in India are increasingly demanding nature‑based experiences, spiritual tourism and soft‑adventure activities, prompting operators such as Intergrande Hotels to reshape itineraries toward back‑to‑basics travel.
DETAILS:
WHY IT MATTERS:
Providing nature‑focused, spiritual and soft‑adventure experiences is seen as essential to meet the growing appetite of the new generation for wellbeing‑oriented travel, influencing how Indian hospitality and tourism operators design and market their products.
FAQ
What types of experiences are younger Indian travellers seeking?
They are gravitating toward nature‑based experiences, spiritual tourism and soft‑adventure activities such as tea‑plantation tours, backwater boat rides, farm‑side visits and short rural bike trips, as reported by industry experts.
Who highlighted the shift toward nature‑focused travel for younger guests?
Prasoon P Sankar, corporate general manager of Intergrande Hotels, said younger travellers want to trade technology for nature and pursue travel that enhances their well‑being.
What did Nayek say about the new generation’s travel preferences?
He remarked, “They want to switch from the blue screen to the green screen of nature,” emphasizing the desire for back‑to‑basics travel.
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