Lighthouse

Where and how people travel: 7 Traveler types to knowSegmentation is like creating different music playlists for different moods; you...

Invest in marketing campaigns to encourage direct bookingsA strong marketing strategy is essential for driving direct bookings because it helps...

Pools and play zonesKid-friendly amenities like swimming pools and play zones are some of the most popular offerings for family...

Your competitors are already charging premium rates, and you're about to spend your evening manually updating prices across five different...

How to research new markets in the hospitality industryResearching new markets is critical to expansion success.In this section, we outline...

But recognizing these differentials isn’t the same as accepting loss of business during the low reason. Yes, it will likely...

Don't have a revenue manager on staff? You're not alone. While chain hotels might have entire pricing departments, most independent...

Why is a multi-channel distribution strategy important?But, relying solely on one platform for bookings limits your property's potential reach. One...

4. When competitor pricing and availability changesNo one wants to be the last hotel offering rock bottom rates. On the...