Amadeus reports 3 in 4 US travelers use AI

THE NEWS: 85% of U.S. travelers say AI tools save time and provide more personalized recommendations, according to Amadeus’ Tailored Horizons report released August 3, 2026.

DETAILS:

74% of U.S. travelers have used AI during the planning stage of a trip to identify hotels, routes and ground‑transport options.

53% employ AI for travel inspiration, while 49% rely on it during their journey for real‑time flight updates, navigation, weather and local recommendations.

65% are interested in completing booking and payment directly within an AI assistant.

Only 20% are comfortable letting an AI assistant handle the final transaction.

WHY IT MATTERS: The strong interest in AI‑driven guidance contrasts with limited confidence in AI‑managed payments, indicating travel brands should integrate AI for advice while preserving human oversight for financial decisions to meet traveler expectations.

FAQ

What share of U.S. travelers believes AI tools save time and personalize recommendations?
According to Amadeus’ Tailored Horizons report, 85% of U.S. travelers say AI tools save time and provide more personalized recommendations, reflecting broad acceptance of AI assistance in travel planning as of August 2026.

How many U.S. travelers have used AI during the planning phase of a trip?
The Amadeus report finds that 74% of U.S. travelers have used AI during the planning stage to help identify hotels, routes and ground‑transport options, showing AI’s growing role early in the travel decision process.

What proportion of travelers are interested in booking and paying through an AI assistant, and how many actually feel comfortable doing so?
While 65% of U.S. travelers express interest in completing bookings and payments within an AI assistant, only 20% feel comfortable allowing the AI to handle the final transaction, highlighting a gap between curiosity and trust.

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