London – Hotel values across Europe showed a steady 2.0% increase in 2024 helped by lower interest rates, modest gains in RevPAR and consistent demand for European travel from international visitors, according to this year’s Hotel Valuation Index (HVI), by global hotel consultancy HVS.
The rise in hotel values, with some markets surpassing values of 2019, was helped by a return by many to pre-pandemic occupancy levels, as well as improving F&B revenues and the slow recovery of the MICE segment.
Although European hotel performance was solid and costs broadly normalised, 2024 was a year in which operators faced the most significant geopolitical and climate-change-related events in decades. But while payroll costs grew at above…