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Hotel Operators Lead Solutions to Post‑Rollout Tech Failures

by Robert Van Pash (Editor)
August 25, 2026
in Hotel Technology
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Why Hospitality Tech Projects Fail After Rollout (And How Hotel Operators Should Lead Implementation...

Greg Stafford, General Manager of the Texas A&M Hotel and Conference Center, approached a PMS and housekeeping technology implementation by starting with operational pain points rather than software features. The technology was selected and configured to address those questions. Not the other way around.


By Leo Ljubičić, Founder of LPI LABS - 8.25.2026

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THE NEWS:
Greg Stafford, General Manager of the Texas A&M Hotel and Conference Center, approached a property‑management system and housekeeping technology implementation by first identifying operational pain points rather than selecting software based on feature lists.

DETAILS:

  • The technology was then selected and configured specifically to address those identified questions, not the other way around.
  • According to former Hospitality Upgrade columnist Doug Rice, most hospitality technology projects fail because the wrong people are in the room during configuration and the right staff are too busy to learn the system after launch.
  • The article emphasizes that software choice is less critical than having the appropriate stakeholders involved and ensuring post‑implementation training.
  • FAQ

    Who led the pain‑point‑first technology rollout at the Texas A&M Hotel and Conference Center?
    Greg Stafford, the General Manager of the Texas A&M Hotel and Conference Center, directed the PMS and housekeeping technology project by first pinpointing operational challenges and then choosing and configuring the system to solve those issues, rather than starting with software features.

    What does the article cite as the primary reasons hospitality technology projects fail?
    The piece states that most failures stem from the wrong people participating in system configuration and from key staff being too busy to learn the new technology after it goes live, resulting in poor adoption and project setbacks.

    Which industry veteran highlighted the common pitfalls in hotel tech implementations?
    Former Hospitality Upgrade columnist Doug Rice, who has thirty years of experience across hundreds of hotel technology projects, remarked that most attempts fail due to misaligned stakeholder involvement and insufficient training time.

    Read Original Article.

    Tags: hotel-technology
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