Hotel tech rollouts require change-management project focus first

THE NEWS:
Cloudbeds’ new “The Turndown” episode, published by Hospitality Net and featuring Jason Edwards, director of hospitality, says hotel technology implementations now depend more on change‑management strategies than on pure software development, and that front‑desk adoption and deflagging are critical to achieving return on investment.

DETAILS:

The episode stresses that change‑management, not just software development, now drives hotel technology rollouts.

Deflagging—removing outdated practices—and strong front‑desk adoption are highlighted as essential to boost technology ROI.

If staff must juggle check‑ins, payments, upgrades and issue resolution while learning a new workflow, the ROI can be missed even with the right platform.

The discussion appears in Cloudbeds’ “The Turndown” series, distributed through Hospitality Net.

Jason Edwards, identified as Cloudbeds’ director of hospitality, is the featured expert sharing these insights.

WHY IT MATTERS:
Because ROI on technology investments can determine a hotel’s profitability, emphasizing change‑management and front‑desk adoption helps operators avoid costly rollout failures and protect margins, ensuring that new platforms deliver the expected financial returns.

FAQ

What does the new Cloudbeds “The Turndown” episode say about the main factor affecting hotel technology ROI?
The episode explains that hotel technology ROI now hinges on change‑management tactics rather than just software choice, emphasizing that effective front‑desk adoption and the deflagging of legacy processes are critical; without these, even a well‑matched platform can fail to deliver expected returns.

Who discussed these insights in the episode and what is their role?
Jason Edwards, identified in the segment as Cloudbeds’ director of hospitality, provides the analysis, drawing on his experience overseeing the company’s property‑management solutions and emphasizing the need for careful planning and staff training during technology rollouts to protect investment across the property.

Where can hospitality professionals watch the episode that outlines this approach?
The discussion is presented in Cloudbeds’ “The Turndown” episode, which is hosted on Hospitality Net’s website; hoteliers can view the full interview there to learn how to align change‑management practices with technology investments for better financial outcomes and operational efficiency in the future.

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