Television advertising has moved from something that required significant scale to something regional and independent properties can use effectively.
Connected television (CTV) has opened up inventory that didn’t exist a few years ago, at price points that work for properties well below the enterprise level. At the same time, the shift to regional and independent properties has made television advertising more accessible. This shift is being driven by platforms like Adwave, founded by David Naffis, which specialize in regional advertising solutions.
Key Points
– David Naffis is the founder and CEO of Adwave
– Adwave specializes in connected television (CTV) advertising solutions for regional and independent properties
– CTV has opened up inventory at price points accessible to properties below enterprise level
– The shift to regional and independent properties has made television advertising more accessible
– No specific numbers, percentages, statistics, attendance figures, dollar amounts, or market context references were provided in the article
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