In collaboration with Blink Digital, travel portal Agoda has built a digital campaign around content created using generative AI technology. With this technology, a single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination. All videos feature Ayushmann, thanks to generative AI changing the voice-over, applying lip syncing and adding contextual images.
The AI-powered ad adapts its content based on the viewer’s destination of interest. This ensures the ad is relevant to its audience and directs viewers to value Agoda deals for the desired destination.
Bollywood actor Ayushmann Khurrana said, “This campaign allows Agoda and me to reach out to individuals in a very personal way, making their travel planning experience more engaging. The idea is to inform travelers about the great deals that exist on Agoda for their destination of interest, which ultimately helps them…
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