The consumer champion has called for the holiday booking platform to do more to prevent fraud on its site ahead of the Online Safety Act illegal harm codes coming into effect later this month.
According to Statista, in January 2025, Booking.com was the most visited travel and tourism website worldwide.
But a Which? investigation revealed an “easily hacked” messaging system, failure to remove ‘scam’ listings, and a lack of identity checks on property owners.
Researchers were able to list a holiday home on Booking.com in fewer than 15 minutes, but there was a lack of proper identity checks. Unlike rival accommodation sites Vrbo and Airbnb, Booking.com did not ask to see a driving licence or passport.
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