Saudi travellers favor secondary coastal destinations this summer

THE NEWS:
Saudi travellers are rapidly expanding their summer itineraries, with Vietnam’s Da Nang topping Wego’s search data by recording a 117% surge in round‑trip flight searches versus the same period last year.

DETAILS:

• Spain’s Palma de Mallorca posted the second‑largest jump, with an 82% increase in round‑trip flight searches.
• Montenegro’s coastal town of Tivat saw a 55% rise in round‑trip flight searches.
• The Wego figures compare summer‑season search activity with the identical timeframe in the previous year and focus on round‑trip flights among Saudi users of the MENA travel app.

LISTS:

• Da Nang (Vietnam) – 117% increase
• Palma de Mallorca (Spain) – 82% increase
• Tivat (Montenegro) – 55% increase

WHY IT MATTERS:
The sharp lift in searches for secondary destinations signals Saudi travellers’ growing appetite for off‑the‑beaten‑path summer holidays, offering airlines, hotels and tour operators in MENA a clear opportunity to market and supply routes to these emerging markets.

FAQ

Which Saudi‑origin summer destination experienced the biggest search growth?
Da Nang in Vietnam recorded the strongest increase, with Wego reporting a 117% rise in round‑trip flight searches compared with the same period last year.

How much did Palma de Mallorca’s search volume rise among Saudi travellers?
Palma de Mallorca in Spain saw an 82% jump in round‑trip flight searches, making it the second‑most‑searched secondary summer spot for Saudi users, according to Wego’s latest data.

What percentage increase did Tivat, Montenegro, see in Saudi travel searches?
Tivat in Montenegro experienced a 55% increase in round‑trip flight searches from Saudi travellers, as noted in Wego’s comparative summer‑season data.

Read Original Article.