SoftBank-backed Yanolja Co., South Korea’s top travel and accommodation booking platform operator, on Friday introduced a new platform called NOL Universe. Its launch came via a merger of its two online travel agency (OTA) subsidiaries – Yanolja Platform and InterparkTriple Corp.
The company will foster NOL Universe into a mega OTA platform, through which it will offer its users not only booking services for a wide range of travel products, such as air tickets, accommodation, car rentals and more, but also experiences like dining out, shopping and community activities.
“NOL Universe will set a new path in the travel and recreation market at home and abroad with maximized synergy between the two platforms, distinguished service and outstanding technology,” said Yanolja’s co-founder and Chief Executive Lee Sujin.
NOL Universe will be led by two CEOs, Bae Bochan, president of Yanolja Platform, and Chae Hwiyoung, president of InterparkTriple.
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