Dubai, UAE — August 14, 2023
In short: Emirates and Google launch new travel loyalty program.
TMCs managing Middle Eastern corporate accounts should prepare to integrate the Emirates Google Travel Loyalty Program into their client account management systems. This program allows travelers to earn and redeem points across both Emirates and Google platforms, enhancing the travel experience for high-value clients. The program is set to roll out globally, with a phased approach starting in the Middle East. Travel agencies should update their loyalty program databases to accommodate the new points system and educate clients on the benefits of the integrated loyalty platform.
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