Indian Travellers Express Desire For Sustainable Travel Amidst Weariness

With this in mind, the opportunity for collective action is more pertinent than ever, to ensure that progress toward a more sustainable travel industry remains a priority.

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Booking.com releases its ninth Sustainable Travel Report 2024, with insights gathered from more than 31,000 travellers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a continued sense of desire and awareness, with 95% of Indian travellers confirming that sustainable travel is important to them, new insights show a sense of weariness may be spreading throughout the world as a result of the ongoing challenges that travellers experience to make more sustainable travel decisions.

Positive Intentions Meeting New Challenges

Indian travellers continue to feel that travelling sustainably is important and their intentions to do so are clear. 95% of the…