Tourism Malaysia targets India with sales mission across 3 cities

THE NEWS:
Tourism Malaysia conducted its Sales Mission Series 2 in India, staging events in Chennai, Mumbai and New Delhi from August 12‑20 and drawing 47 Malaysian tourism stakeholders.

DETAILS:

• The mission aimed to strengthen trade partnerships, explore new business opportunities, and promote Malaysia among Indian travellers.
• Participants included tour operators, hoteliers and airline partners.
• The programme featured business‑to‑business meetings, networking sessions and discussions on developing new travel opportunities between the two markets.
• The mission was led by Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia.
• It was organised in collaboration with Batik Air.

WHY IT MATTERS:
By bringing together a broad mix of Malaysian tourism providers and facilitating direct engagement with Indian counterparts, the mission seeks to boost inbound tourism from India to Malaysia and generate new commercial ties for the sector.

FAQ

What was the purpose of Tourism Malaysia’s Sales Mission Series 2 in India?
The mission was designed to strengthen trade partnerships, explore new business opportunities and promote Malaysia among Indian travellers, according to the programme description.

How many Malaysian tourism stakeholders took part in the mission?
A total of 47 Malaysian tourism stakeholders—including tour operators, hoteliers and airline partners—participated in the Sales Mission Series 2, engaging with Indian travel market representatives.

Which Indian cities hosted the Sales Mission Series 2 and when?
The series was held across Chennai, Mumbai and New Delhi over a nine‑day period from August 12 through August 20.

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