STIC Travel Group partners with Scenic for India River Cruises

THE NEWS: Scenic Tours APAC Pte. Ltd. and STIC GSA Services Private Limited have announced a partnership to grow Scenic Luxury River Cruises and Emerald River Cruises in the Indian market, focusing on brand awareness, travel‑advisor relationships and expanded distribution across India.

DETAILS:

The collaboration will aim to increase awareness of both cruise brands, strengthen relationships with travel advisors and tour operators, and broaden distribution throughout India.

STIC GSA Services Private Limited will lead sales and market‑development activities, leveraging its travel‑partner network to expand distribution and enhance ties with advisors and tour operators.

The partnership includes product training and marketing support for travel‑trade partners, enabling them to present river‑cruise options to Indian travellers more effectively.

FAQ

What cruise brands are targeted by the new partnership?
The partnership aims to grow Scenic Luxury River Cruises and Emerald River Cruises in India, seeking to raise brand awareness and increase market presence among Indian travelers.

Which company will head sales and market‑development for the initiative?
STIC GSA Services Private Limited will lead all sales and market‑development activities, using its network to expand distribution of the two cruise brands and strengthen relationships with travel advisors and tour operators across India.

How will the partnership support Indian travel advisors and tour operators?
It will provide product training and marketing support, helping advisors and operators present river‑cruise options to customers, thereby boosting visibility and appeal of the Scenic and Emerald offerings in the Indian market.

Read Original Article.

Tags: india tourism