Minister of Cultural Heritage, Tourism and Handicrafts Ezzatollah Zarghami has called for a greater role of the private sector in boosting tourism in Tehran. Speaking at a meeting with tourism activists in the capital, Zarghami emphasized the need for enhanced private sector involvement to attract more tourists and develop the sector.
The minister highlighted that the private sector possesses the necessary expertise and dynamism to drive tourism growth. He expressed his ministry’s commitment to supporting private enterprises and fostering a more conducive environment for their operations in the tourism industry.
Zarghami stated that collaboration between the government and the private sector is crucial for identifying and overcoming challenges that hinder tourism development. He also pointed to the potential for job creation and economic development that a thriving tourism sector can bring to Tehran.
The meeting aimed to discuss strategies for improving tourism infrastructure, marketing efforts, and service quality to make Tehran a more attractive destination for both domestic and international visitors. The minister urged tourism stakeholders to work together to achieve these goals.
The focus of the discussion was on leveraging the strengths of the private sector to create new tourism products and experiences, ultimately leading to increased visitor numbers and revenue. Zarghami reiterated that his ministry is ready to facilitate the necessary frameworks for this enhanced cooperation.
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