What would it take to make Orchard Road great again?

For brands already in Singapore, an experiential flagship store could give regional competitors a run for their money. “Rather than repeating the same brands or concepts already present, the new malls can be purpose-built to house duplex luxury flagships, or to add cafes, lounges or event spaces to the retail experience,” she says.

As Singapore’s reputation as a global gastronomic hotspot intensifies, there are also opportunities to cement Orchard Road’s image as an unmissable F&B destination. Sure, there are stalwarts like Iggy’s, Les Amis, and Summer Palace, but the bulk of top-line restaurants are located outside the district.

“This is an opportunity to entice Michelin-starred and other signature restaurants that have thus far been ‘avoiding’ Orchard Road in favour of CBD locations,” says Savills’s Tan-Wijaya. “There’s a discernible appetite among travellers for exceptional culinary experiences that go beyond the ordinary,” adds The Singapore Edition’s Romdhane.