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STB boosts spending and branding through multilateral partnerships

by Robert Van Pash (Editor)
August 27, 2026
in Singapore Tourism
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Receipts and recollection: How STB's multilateral partnerships boost spending and branding

The six-month-long exhibition by Chagee and Asian Civilisations Museum showcased the traditional aspects of tea and the contemporary tea-culture experience. PHOTO: CHAGEE SINGAPORE

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THE NEWS: The Singapore Tourism Board (STB) is rolling out multilateral partnerships to tap the experience economy, including a direct Mastercard‑enabled tax refund for luxury purchases.

DETAILS:

  • Tourists can tap their Mastercard for an instant, enhanced tax refund on luxury items.
  • At the Asian Civilisations Museum, a canopy of paper tea leaves hangs while a tea‑making video plays.
  • Fireworks and coordinated drones formed the Disney character Baymax over Marina Bay.
  • Resorts World Sentosa opened a yellow carpet for the stars of “Wicked: For Good” and installed themed photo spots across the island.
  • FAQ

    What new service does the Singapore Tourism Board offer tourists making luxury purchases?
    STB introduced a direct, Mastercard‑enabled tax refund that lets visitors tap their card to receive an enhanced refund on luxury purchases, streamlining the process and providing immediate benefit, as described in the agency’s recent experience‑economy initiatives.

    Which museum featured a paper tea‑leaf canopy and a tea‑making video in the STB’s latest experience‑economy showcase?
    The Asian Civilisations Museum displayed a canopy of paper tea leaves and played a tea‑making video as part of the Singapore Tourism Board’s multilateral partnership events aimed at enriching visitor experiences.

    How did Singapore celebrate the Disney character Baymax in its recent tourism promotion?
    During the STB’s experience‑economy rollout, fireworks glittered and drones moved in sequence in mid‑air to form Baymax, the Disney robot character, over Marina Bay, creating a high‑tech visual spectacle for visitors.

    Read Original Article.

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