Southern & East African Tourism Highlights People on the Move

THE NEWS: Wesley Hartmann has been appointed Wildlife and Conservation Ambassador for Zambia Luxury Lodge Collection, tasked with strengthening the link between luxury travel and conservation.

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WHY IT MATTERS:

FAQ
Who has been appointed as Wildlife and Conservation Ambassador for Zambia Luxury Lodge Collection?
Wesley Hartmann has been appointed Wildlife and Conservation Ambassador for Zambia Luxury Lodge Collection. In this newly created role he will act as a bridge between the collection’s luxury travel offerings and wildlife protection initiatives, drawing on his conservation background to enhance sustainable tourism.

What will Hartmann’s role focus on?
Hartmann’s mandate is to strengthen the connection between luxury travel and conservation. He will leverage his experience as Wilderness Head of Conservation and Environmental Operations to integrate wildlife protection into the collection’s guest experiences, aiming to promote responsible tourism among high‑end travelers.

What was the focus of Hartmann’s MSc research?
Hartmann’s MSc research focused on elephant behaviour and ecology, giving him specialised knowledge of wildlife that underpins his new ambassadorial duties. This academic background, combined with his operational conservation experience, equips him to advance the collection’s goal of aligning luxury tourism with effective wildlife stewardship.

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