How ‘The White Lotus Effect’ Is Proving To Be A GAME-CHANGER For Thailand Tourism Industry

Updated: 16 Mar 2025, 01:04 PM IST
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Thailand’s tourism industry is currently seeing a huge transformation. There’s a particularly high level of interest in Koh Samui or the Samui Island … which is a popular island which has stunning beaches and resorts and has anyway been attracting a wide range of visitors for years now. Fight searches to Koh Samui have jumped 30% in over a month, and searches for particular hotels – like the Four Seasons rose a whopping 65%. In fact, as per social media analytics companies, conversations about travelling in Thailand rose 60% after 16th February But what’s suddenly happened in the last month that’s made everyone want to go to…