Bangkok, 17 March 2025 – The Tourism Authority of Thailand (TAT) is shaping the future of Thai tourism with a focus on sustainability, innovation, and digital transformation, as showcased at ITB Berlin 2025. In collaboration with the Ministry of Higher Education, Science, Research and Innovation (MHESI) and the Thailand Science, Research, and Innovation Promotion Fund (TSRI), TAT is leading Carbon Neutral and Net Zero Tourism initiatives, reinforcing Thailand’s role as a global leader in responsible tourism.
Ms. Thapanee Kiatphaibool, TAT Governor, stated, “The future of Thai tourism lies in sustainability, digital innovation, and science-based solutions. With a firm commitment to balancing tourism expansion with…















