BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) has reported strong growth in long-haul international arrivals in early 2025, as it steps up efforts to attract high-value travellers in line with national tourism strategy — driving toward its year-end target of 39 million visitors and 2.23 trillion Baht in revenue.
From 1 January to 21 April 2025, Thailand welcomed over 11.35 million visitors, according to the Immigration Bureau. Long-haul markets showed particularly strong year-on-year growth: the United Kingdom – 423,324 (+20.61%), Germany – 407,378 (+13.14%), France – 364,262 (+22.65%), the United…
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