Thailand’s tourism spending falls short of 1.2tn baht target due to increasing costs

Thailand’s domestic tourism sector is expected to fall short of the government’s target of 1.2 trillion baht in spending, citing economic woes and increased travel costs, according to the Tourism Authority of Thailand (TAT). However, TAT Deputy Governor for Domestic Marketing, Somradee Chitchong, does express confidence in the number of domestic trips exceeding the original goal of 200 million to reach 210 million this year. Despite this increase in trips, economic difficulties from the first half of the year are likely to persist, thus making the revised revenue target challenging to achieve.

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