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Operator predicts tours will fall 50% in September and October

by Robert Van Pash (Editor)
August 26, 2026
in Turkey Tourism
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A large resort hotel with a swimming pool, sun loungers and water slides in Marmaris, Mugla, Türkiye. (Adobe Stock Photo)

Türkiye tours likely to fall 50% in September and October, operator says

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THE NEWS: Holiday prices in Türkiye could be 30%‑50% below peak‑season levels in September and October, Turkish tour operator Jolly’s Chairman Mete Vardar said on Wednesday, citing a weaker tourism outlook and geopolitical tensions.

DETAILS:

Turkish tour operator Jolly highlighted that the price dip would occur despite the overall outlook being weaker.
The expected discount range is specifically 30% to 50% compared with peak‑season pricing.
Vardar emphasized that hotel prices in Türkiye remain competitive by international standards.

FAQ

How much lower could Turkish holiday prices be in September and October? Mete Vardar said prices could drop 30%‑50% below peak‑season levels during those months, reflecting a weaker tourism outlook and geopolitical tensions.
Who announced the potential price drop for Turkish hotels? The statement was made by Mete Vardar, Chairman of Turkish tour operator Jolly, on Wednesday.
Why are the lower prices being expected now? Vardar attributed the anticipated 30%‑50% discount to a weaker tourism outlook and ongoing geopolitical tensions affecting demand.

Read Original Article.

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