Turkey is at the forefront of Europe when it comes to a sustainable tourism strategy. The tourism sector in Turkey wants to work together with the Dutch travel industry on the further development of a more sustainable offer and at the same time ensure a further diversification of the tourism product.
To use a cliché: Turkey wants to be more than a destination for sun, sea and sand. The country also wants to show its other side, which is less focused on the masses. And that ‘different’ product range fits in well with the pursuit of more sustainability in tourism. The ‘new’ product range with which Turkey wants to be more distinctive includes a wide range of cultural, culinary and sporting activities. This diversity can play an important role in attracting new segments of tourists and differentiating Turkey as a destination, rather than just being known as an all-inclusive destination at an attractive price.
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Turkey’s big lead in the field of sustainable tourism was a…
