Dubai Introduces Custom Travel Personalization Platform for Tourists

THE NEWS:
Dubai recorded a record‑breaking 19.59 million international overnight visitors in 2025, and the city is now transitioning into a personalization era for its city tours.

DETAILS:

• Customizable itineraries are being introduced to serve transit, business and leisure markets.
• The shift moves away from rigid group itineraries toward flexible sightseeing modules.

WHY IT MATTERS:
The record visitor flow underscores strong demand, and personalized tour options aim to capture higher‑spending travelers across transit, business and leisure segments, helping Dubai’s tourism operators enhance revenue and visitor satisfaction.

FAQ

How many international overnight visitors did Dubai receive in 2025?
Dubai welcomed 19.59 million international overnight visitors in 2025, the highest figure on record for the emirate, according to the latest tourism statistics.

What new approach is Dubai adopting for city tours?
Dubai is shifting to a personalization era for city tours, introducing customizable itineraries that replace traditional fixed‑group schedules.

Which market segments are the new customizable itineraries designed to serve?
The new itineraries target three key segments: transit travelers, business visitors, and leisure tourists, offering tailored experiences for each group.

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