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UN Tourism launches first WhatsApp-based courses in sector education

by Robert Van Pash (Editor)
August 23, 2026
in UNWTO
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UN Tourism Innovates in Sector Education with the Launch of the First WhatsApp-Based Courses

UN Tourism Innovates in Sector Education with the Launch of the First WhatsApp-Based Courses

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THE NEWS:
Participants who complete all modules will receive a joint certificate from UN Tourism and Fundación Mahou San Miguel.

DETAILS:

  • The course is delivered via WhatsApp, providing a flexible, mobile‑first learning experience suited to those with limited time.
  • It consists of short lessons covering day‑to‑day management, digital marketing, customer loyalty, sustainability, and practical approaches to local products and experiences.
  • The programme targets hospitality professionals, employees and entrepreneurs, aiming to enhance management practices, improve customer service and integrate sustainable practices.
  • By promoting innovation and visibility of local products, the training seeks to strengthen regional offerings within the hospitality sector.
  • WHY IT MATTERS:
    The mobile‑first, WhatsApp‑based format and focus on sustainable practices aim to upskill hospitality staff who have limited time, helping them improve service quality and boost the visibility of local products.

    FAQ

    Who issues the certificate for the WhatsApp‑based hospitality course?
    UN Tourism and Fundación Mahou San Miguel jointly issue the certificate awarded to participants who finish all modules, confirming completion of the training and recognising proficiency in management, digital marketing, customer loyalty and sustainable practices.

    What topics are covered in the programme’s short lessons?
    Short lessons in the programme cover day‑to‑day management, digital marketing, customer loyalty, sustainability, and practical approaches to promoting local products and experiences, giving hospitality staff practical tools to improve operations and market offerings while also emphasizing innovation, and globally raising the profile of regional specialties.

    Who is the target audience for this hospitality training?
    The course is designed for hospitality professionals, employees and entrepreneurs who seek to enhance management practices, improve customer service, and integrate sustainable methods into their businesses, offering a mobile‑first, WhatsApp‑delivered format that fits limited‑time schedules, while also promoting local product visibility.

    Read Original Article.

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