Greece to Lead Global Tourism Trends by 2025

PART 1: THE SUMMARY

Greece achieved record tourism growth in 2025, driven by increasing arrivals and significant travel revenue. The nation recorded €16.7 billion in travel revenue, and this surge in tourism also led to a boost in short-term rentals, which in turn increased job opportunities and local incomes.

PART 2: KEY DATA & INSIGHTS

Key Data & Insights

Key Quantifiable Data

• Travel revenue: €16.7 billion
• Date: 2025

Key Strategic Insights

• Operational Impact: Increased job opportunities and local incomes due to a surge in short-term rentals.

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